Online Business Services - Website Design & Internet Marketing for Small/Med Businesses

When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the images and videos that get them to stop and read your ad in the first place. But what if you can’t afford a designer or fancy equipment? What if you are limited on design skills? Worry no more. In this post, I’m going to cover six free and low-cost tools you can use to create high-quality, on-brand creative for your Facebook and Instagram ads. Your iPhone Stock images and videos Facebook ad templates Facebook's built-in creative tools User-generated content Facebook Brand Collabs Manager Instagram Branded Content Ads 7 budget-friendly Facebook ad design tools you must have The success of a Facebook ad depends on all of its elements: the creative, the copy , the landing page, and the offer. Let's go over six free or low-cost ways of coming up with thumb-stopping visuals. 1. Your smartphone The cameras on most A...

If you’ve seen a drop (or gain) of rich snippets during a broad core update, then overall site quality could be the reason. In this post, I’ll cover how this can happen, why Google’s evaluation of site quality matters, and I’ll provide examples of rich snippets volatility across sites (including review, how-to, and FAQ snippets). With the June 2021 broad core update, a number of sites reported the loss or gain of rich snippets. For example a site either losing or gaining review, FAQ, how-to snippets, etc. I also shared a great example of that happening with the June core update and I’ll cover more about that shortly. It’s important for site owners to understand that this can absolutely happen, and we’ve seen this over the years during Google’s broad core updates (and other major algorithm updates). Here is the screenshot I shared where a client gained how-to snippets during the June broad core update after losing them during a previous broad core up...

When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the images and videos that get them to stop and read your ad in the first place. But what if you can’t afford a designer or fancy equipment? What if you are limited on design skills? Worry no more. In this post, I’m going to cover X free and low-cost tools you can use to create high-quality, on-brand creative for your Facebook and Instagram ads. Free and budget-friendly Facebook ad design The success of a Facebook ad depends on all of its elements: the creative, the copy , the landing page, and the offer. Let's go over six free or low-cost ways of coming up with thumb-stopping visuals. 1. Your smartphone The cameras on most Apple and Android phones and tablets are incredible these days, and can capture quality shots of your products, services, or even background material. Due to image compression in the name of Core Web Vitals , the...