Online Business Services - Website Design & Internet Marketing for Small/Med Businesses

It’s wild to think that the first email was sent 40 years ago, and even if we’ve moved on to texting and social media, we still haven’t replaced this mode of communication. Email marketing is still a dependable marketing channel for so many businesses looking for meaningful results—whether that’s building trust, nurturing leads, or converting contacts into customers. That’s why today we’re going to share the seven B2B email marketing rules you need to follow—plus some examples for inspiration. Let’s get started. B2B email marketing rules you need to follow There are lots of email marketing tips or email marketing best practices that work for B2B just as well as B2C marketing plans. And we definitely encourage you to try out those techniques. But before you start experimenting with strategies that might work for your business, you need to start following the rules that will improve your B2B email marketing. Herime are the seven you need to know.

Cross-functional collaboration allows us to assemble high-performance teams with the expertise necessary to deliver the best possible outcomes, whether that’s a new product, operational solution, better customer service, or increased revenue. But for all its benefits, cross-functional teams face many challenges that can hurt their progress toward team and company goals.  That's why we've written this guide to successful cross-functional collaboration. Here's what we'll cover: What cross-functional collaboration looks like. The benefits of cross-functional collaboration. Common challenges faced by collaborative teams. Tips to build high-performing cross-functional teams in your workplace. What does cross-functional collaboration look like? In their most basic form, cross-functional teams bring together different skill sets to achieve a desired outcome. Depending on the company's size and offerings, the definition of a cross-function

Several times, I have had clients ask how they can see cost information for non-Google channels in Google Analytics. They do not want to go into each paid media channel to review the data. And even if I create a Google Data Studio dashboard compiling all of the data, certain clients are just used to Google Analytics. So what do I do? I import the cost data into Google Analytics via spreadsheet. While the process is fairly manual (I’ll admit the manual way is the only way I know how to do it), it is fairly easy and doesn’t take long.  Let’s dive in so you can make ROAS reporting for all of your paid channels in Google Analytics a lot easier. Why import cost data into Google Analytics? This reporting strategy spares you from having to go into each of your channels and report on ad performance separately. With everything in one place, you can save time and get a holistic view of your overall PPC performance. You can view cost data  such as: Cost CP