Online Business Services - Website Design & Internet Marketing for Small/Med Businesses

It’s crazy to think that Google Ads started over 20 years ago with plain old text ads. We've come a long way, with display ads, dynamic ads, YouTube ads, and more. But traditional, static creative for these ad types simply doesn't cut it anymore. If you want to engage your audience, you need to enhance your ads with interactivity, sound, and animation. This is what is known as rich media. And Google has just launched a new platform to help with this: Google Ads Creative Studio. Referred to as “Studio” by Google, this collaborative hub was built to help design and media teams streamline and scale the rich media ad creation process. So what's it all about? In this post, I’m going to share with you: Exactly what Google Ads Creative Studio is. How it works to streamline the rich media ad creation process. Seven additional points you should know about Google Ads Creative Studio By the end of this read, you’ll have all of the information you nee

On YouTube, first impressions matter. One of the most effective ways to win the hearts of new viewers on your channel is with a captivating trailer. In this article, you will learn how to make a great trailer for a powerful YouTube hook. What is a YouTube channel trailer? A YouTube channel trailer is a video designed to help viewers quickly learn about your channel. When enabled, the trailer is displayed at the top of your YouTube channel page and plays automatically for your non-subscribed visitors. The trailer is crucial because if you're going to put in the effort to  promote your YouTube channel , you'll need a way to convert that traffic into subscribers.      Here's what you should include in your trailer in order to hook viewers in immediately: A quick introduction of your business and who your channel is for  (bloggers, hikers, gamers, etc.). An overview of the type of video content you publish. A highlight reel of your v

The process you use to create quality content and appealing offers for lead generation affects whether or not you generate leads. But the process behind acquiring, qualifying, and converting those leads into sales requires even closer attention. This area of your daily operations needs continual improvement to connect the content you create to your bottom line.  Image source We learned during the pandemic that you can’t take any part of your business for granted—especially lead generation. In this post, I'm going to offer these five ways to optimize your lead generation process so you can get the best results in whatever state the economy is in: Get your metrics established Make your CRM work smarter, not harder Lead on existing customers Perform a content audit Review your sales process 5 ways to optimize your lead generation process for more sales Sometimes it's not about generating more leads, but about getting the right process in p