Online Business Services - Website Design & Internet Marketing for Small/Med Businesses

It feels like just yesterday we were discussing issues like how to dispute Google Ad disapprovals or the new restrictions for Housing, Employment, and Credit policies. And on July 20, 2021, we learned that come September, there’s going to be yet another twist in the plot of advertiser versus Google Ads policies, with Google’s new three-strike ad policy system.  Advertisers aren’t surprised, but they do have mixed feelings about this soon-to-be-launched pilot program, and the implications will vary depending on your account. So today, I’m going to cover everything you need to know, including: What Google's three-strike ad policy system is, how it works, and when the pilot will go into effect. The varying responses to this announcement within the PPC community. Five ways you can prepare and avoid strikes and suspensions come September. With this information, you’ll have a better grasp of what to expect once the strike pilot gets introduced. Plus, an

One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Free tools like Google Analytics provide comprehensive information on how your website’s performing, so you’re never uninformed about whether your SEO efforts are bringing in the right results. Image source But the data points are so extensive that for many businesses, the problem isn’t a lack of data but rather figuring out which SEO metrics to focus on. In this post, I'm going to walk you through Nine of the most important SEO metrics and what they mean. Two metrics to ignore (or look at from a different angle). Where to find them in Google Analytics and how to improve them When you track the right metrics, you can get an accurate picture of your performance, continuously improve your strategy, and ultimately increase rankings and ROI. 9 important SEO metrics to track When evaluating your SE