Online Business Services - Website Design & Internet Marketing for Small/Med Businesses

For years, advertisers have been looking for a way to keep their Google Ads spend under control aside from daily budgets and bid caps. Well finally, it's here! Google recently announced that as of June 1, advertisers will be able to set monthly spend limits at the account level . This is groundbreaking for advertisers managing multiple campaigns while trying to keep to a monthly budget. So how does this new feature work? Are there any drawbacks you need to know? I'm going to cover all that and more in this post. Read on to learn: How the Google Ads monthly spend limit works. How it compares to daily budgets. How to set up a monthly budget in your account. What you need to know to get the most out of this new feature. This way you can determine whether this new feature is one that you should apply! What are Google Ads monthly budget limits? Functioning similarly to lifetime budgets on Facebook, monthly budget limits in Google Ads allow you t

When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email copywriting in your marketing, you can’t afford to. The average return on investment for email marketing is $42 for every $1 spent. That’s huge for any business. Email marketing, still incredibly effective. In this post, we’ll cover everything you need to know to start improving your email copywriting now, including: What email copywriting is How you can improve your email copywriting Which email copywriting examples you need to see Let’s get started. What is email copywriting? Email copywriting is the process of writing an email for a current or prospective customer with the intention of encouraging a conversion. That conversion could be a reply, a sign up, a trial, or even reading your blog posts—whatever it is, all of the copy in the email should be working towa

Conversion tracking is a feature in Google Ads that keeps tabs of what meaningful actions are completed by visitors on your website or landing page. This is to help you better understand the effectiveness, as well as the return on investment, for your ad spend and marketing efforts. But as great as it sounds, it gets complicated. You start hitting snags. Conversions fall off. Things start breaking. Next thing you know, you’re in an account with skewed conversion data and no idea if the money put towards your ads is actually making a difference in your business’s success. In this guide, I’m going to e xplain why every business needs conversion tracking (no ifs, ands, or buts!), go over  conversion tracking setup and metrics, and then run through the eight most common hang-ups  I see with Google Ads conversion tracking (and how to fix them, of course!). They include: Not knowing what to track No conversion data or low conversion rates Conversion data seems off

I believed in scholarship link building back about 15 to 20 years ago. It was a novel concept that seemed legit. Offer a scholarship on your website, then write to every school and college and ask them to add a link to your scholarship page on their site. Problem is, is that between about 2008 and 2020, at every conference that has a link building panel, someone stands up and talks about how great scholarship link building is…and further, in any list of “50 Ways to Build Links”, one of the ways is bound to be “Scholarship Link Building”… it got used…and it got abused. Back in 2017, in my conference presentations, I used to have screenshots of Payday L0an scholarships , and casin0 scholarships …and worse yet, when you know a method has definitely “turned to spam”..is when I’d show all the SEO Scholarships . I’ve never thought that these links would hurt you, but I’ve guessed for years that Google would just ignore any links on pages that mention the word “scholarship” (same

If you’re a small business in a large digital advertising space, then you know there’s one constant mantra in making your PPC work: Every. Penny. Counts! That’s right, if you want to thrive in PPC advertising, you need to stretch that budget of yours as far as you can. Like so. So, as a PPC consultant, it’s no surprise that my clients are always looking for tips, tricks, or tools to help them save money—some of which become a gold mine for them. Well, we have had one of those tools hiding right under our noses for a while, and it’s called ad scheduling (formerly known as dayparting ). It's a simple concept, but implementing it can get hairy. There are fine details that you need to know to prevent any costly mistakes. So in this post, I’m going to uncover the money-saving magic, as well as the finer details—of ad scheduling. We'll talk about: What ad scheduling is and how it saves you money. How to set up ad scheduling in Google, Microsoft, and Facebo