Online Business Services - Website Design & Internet Marketing for Small/Med Businesses

Deciding whether to sell your small business is a complex process that impacts not just your professional life, but in all likelihood, your personal life as well. After all, you’ve devoted time, effort, and resources to build, grow, and promote your business . While we can’t offer one single list of criteria to help everyone decide when they should sell or when they should hold, we can walk you through all of the critical things to consider when deciding whether to sell your business. In this post, we’ll look at the entire process of selling a small business, paying particular attention to what factors make for a good opportunity and what might mean that a sale is a bad move. Here’s what we’ll cover: How to position yourself for the perfect sale Common reasons for both holding and selling a small business Questions to ask when deciding whether to sell or hold Pros and cons of selling a business in various scenarios What to do when you’re ready to sell y...

The majority of people in the United States feel underrepresented in media and marketing campaigns, and there is more interest in what brands are doing to address this issue given the social changes that are sweeping the nation. Because of this, diversity marketing is becoming a cornerstone through recognizing and actively including the many different groups of people that come into contact with ad campaigns. Image Source Although the words ‘inclusion’ and ‘diversity’ create the image of an umbrella covering a wide audience, efforts to diversify marketing strategies must be fine-tuned to target very specific audiences and meet them in the places where they will come into contact with your brand. There are many ways to help your brand begin to effectively embrace the diversity that has gone unnoticed and underappreciated. In this post, we’ll cover three of them: Diversify your team Perform market research Let your customers’ voices be heard 3 ways to incorpo...

First, it was Instagram adding IG Stories. Then Facebook did it. Now...LinkedIn Stories? For why?! Well, because why not? The more ways to share what you or your organization is doing in a fun and engaging way, the better. The most popular professionals on LinkedIn regularly speak to best practices in the workplace, like hiring the right people, tackling scheduling challenges, or fundraising. Think of LinkedIn stories as just another outlet to share your business challenges, accomplishments, and daily fun tasks. If you’ve been watching others’ stories on LinkedIn and want to join the party, we’ve got the details on: What LinkedIn Stories are How to create a LinkedIn Story Ideas for LinkedIn Stories LinkedIn Story best practices How do LinkedIn Stories work? Like Snapchat, Facebook, and Instagram, LinkedIn Stories are pieces of content you can post to your profile that last 24 hours before disappearing. The maximum length of time for a LinkedIn Story...

There are a variety of tools on the market to help businesses increase conversion rates on their websites. Amongst these solutions lies the infamous pop-up. Travel back in time to the early days of the internet and the term “pop-up” may trigger flashbacks of the pure rage you felt trying to surf the internet in peace while being bombarded with spammy and virus-inducing windows. Flash forward to the current iteration of the internet and it’s a very different place. Businesses now have ways of implementing pop-up messages that not only look good aesthetically, but also help increase the probability of a desired action being taken on a web page. In this post, I will go through some of the best tips and strategies for getting the most out of your pop-up conversion tools. I'll cover: The benefits of pop-ups Types of pop-up strategies you can adopt The best ways to deliver your pop-ups How to measure your pop-up performance Why pop-ups? As with all conver...

The brain. It is the control center for every process in your body, every feeling you have, every movement. It's fascinating to think about how many commands and signals it sends and receives every day. But with so much to do, and at such a fast pace, your brain is always looking for ways to get its jobs done faster. This is particularly true when it comes to cognitive functions, such as remembering, problem-solving, and, what we're talking about today—decision making. When it comes time to make a judgment or act, the brain largely relies on past information it has stored in order to  quickly reach a verdict—even at the expense of the quality of the decision.  Image source So in terms of consumers making purchasing decisions, being aware of these shortcuts can help you to understand, predict, and leverage their behaviors in your favor. No, you're not looking to maliciously manipulate your prospects and customers. But yes, there are ways to influence th...